Yuppi Camp was nominated in the Webstock Awards competition

The competition included the best creative projects and campaigns from the Romanian online environment. We are very happy about this nomination, we congratulate all the nominees and winners, and we thank the event organizers!

Social good is what we strive for!

Here is some information about the campaign we proposed:

Social media often presents an unrealistic view, showing only the positive aspects of living with a chronic illness. Through the #IAmMyAdvocate campaign, we wanted to give young people the voice and space to speak honestly and unfiltered about what their life with illness really looks like, the challenges they face, the ups and downs, their reality, and their normality. The goal of the campaign was to give these young people a voice and present their reality on social media, raising awareness about living with a chronic illness and the need for empathy and acceptance.

In the #IAmMyAdvocate social media campaign, we posted on Facebook and Instagram the video stories of 10 young people living with chronic illnesses. We aimed to reach as wide an audience as possible, to make these young people’s stories widely known. With this in mind, we also opted to have the videos shared on the social media channels of the young people themselves, which reach a different and broader audience than the one found on the Yuppi Camp pages.

In these video testimonies, the young people shared their personal stories about their illness, but they also spoke openly and unfiltered about their rights, needs, and challenges, moving away from the idyllic portrayals often seen on social media. Their stories realistically and emotionally presented their daily struggle not only with the illness itself but also with people’s (pre)judgments.

The young participants were aged between 16 and 34 and lived with illnesses such as cancer, diabetes, systemic lupus erythematosus, Crohn’s disease, epilepsy, or mast cell activation syndrome. They were former beneficiaries of Yuppi Camp, volunteers at the camps, or participants who got to know us through various events organized as part of the broader project with the same name.